Understand Your Target Audience

Though you can incorporate your personal opinions & likings, it would be astute to base your brand on a thoughtful strategy that focuses on competitive advantage, target audience & what they expect of you.

Your very potential customers are the ones who will either cheer you up or boo you off stage, so in whatever manner you speak to your dear audience that is what determines how they’ll react to your new collection.

Hence it’s supremely important that you say the right thing (slogans/or via ads), in the right way & at the right moment!