Digital Marketing

Make your pages human-friendly rather than search engine-friendly

 

Make your pages human-friendly rather than search engine-friendly

This is a common mistake businesses make when attempting to increase organic web traffic to their websites, so in 2024 this advice will be crucial. Many companies will try to optimize their websites to please search engines since they control the ranking of their search results. But in actuality, users are consulted by search engines to help determine a page’s ranking.

Metrics like dwell time, pages visited, and search engines like Google examine more. Additionally, they are indicators of how much a user enjoys your website. It indicates that your website is relevant and helpful if visitors stay on it for a long time or browse several pages. However, if your website is not optimized for your target audience, you run the risk of them leaving, which lowers your website’s search engine ranking and reduces organic traffic.

It would be best to write for readers first to keep this from happening. You will retain readers on your pages longer if you write in a language and style they can understand. Composing content for a human audience can enhance search engine optimization (SEO) and rankings, which can help you drive more natural traffic to your website.

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