Write a captivating meta description and title tag
The title tag and meta description are the first things users see when they search for your listing and locate it in the results. You are missing out on a great chance to boost organic traffic to your website if those two elements are not attracting them.
Your listing’s title tag and meta description can influence whether or not someone clicks through to your listing. However, by optimizing these two elements, you can encourage more people to click on your page, increasing organic traffic.
a. Keep your title tag within 60 characters to let search engines and users know that your listing is relevant. It would be best to incorporate your main keyword at the front. This will allow search engines and searchers to know your listing is relevant. To get people to click, make your title tag entertaining and alluring!
b. For your meta description, keep it within 160 characters. Avoid using more than 160 characters. Ensure the meta description gives your audience a hint of what to expect on your page by incorporating your primary keyword.
