What Makes a Killer Branding Strategy?
A killer branding strategy requires a very good market understanding, to begin with. Then comes a consistent brand identity, and if you want to succeed with your branding efforts in 2024, then emotional resonance with consumers will take you a long way. According to a Nielsen survey, 59% of consumers prefer to buy new products from brands familiar to them.
Now take this Harvard Business Review study for example. It found that emotionally connected customers are more than twice as valuable as highly satisfied customers, in terms of potential financial value to your brand. Creating such loyal customers requires extra effort with advocating more for the brand through multiple communication channels.
A killer branding strategy is one that combines an in-depth understanding of the target market’s needs and preferences, maintains consistency in brand messaging, and creates a deep emotional connection with the audience.
