Write compelling ad copy
The third step to improve your Quality Score is to write compelling ad copy. Ad copy is the text that appears on your ads and persuades your audience to click on them. You need to create ad copy that is clear, concise, and catchy, as well as relevant, specific, and consistent with your keywords and landing page. To do so, you should include your main keyword in your headline and display URL to show relevance and improve CTR. Additionally, you should highlight your unique value proposition and benefits in the description to show why your offer is better than competitors. Furthermore, you must include a clear and strong call to action that tells your audience what to do next. Finally, you can use emotional triggers, urgency, or social proof to create interest and curiosity. Test different variations of your ad copy and see what works best for your audience.
Improve your landing page
The fourth step to improve your Quality Score is to improve your landing page. This web page should be relevant, engaging, and user-friendly, as well as consistent, trustworthy, and optimized for conversions. To achieve this, use your main keyword in the headline, subheadings, and content to show relevance and improve CTR. Additionally, ensure that the offer and message on the landing page match the ad copy and keywords to show consistency and avoid confusion. Additionally, provide a clear and compelling value proposition and benefits to demonstrate why your offer is worth taking. Design-wise, keep it simple and attractive with a focus on your offer while eliminating distractions. Include a strong call to action that tells visitors what to do next and how to do it. Enhance your offer further by including images, videos, testimonials, or other elements to build trust. Lastly, optimize the landing page speed, navigation, and mobile-friendliness to improve user experience and reduce bounce rate.
