What are Banner and Display Ads?
Display advertising is usually defined by banner ads, graphical or text, that appear in specifically designated areas of a website or social media platform. The digital display comes in a variety of sizes, and forms, such as static images, GIF ads, or animated HTML5 ads. Banner ads usually appear as horizontal boxes on top of a web page. Display ads are usually smaller and shown on the side.
Usually, there are three main types of display advertising based on the role they fulfill. They are 1) retargeting, 2) acquisition and 3) brand awareness. The main goal of a retargeting campaign is to get customers to re-engage with the company’s products. The goal of an acquisition campaign is to acquire new customers. It is also the most difficult of all because of adblockers, the habit of online users to ignore banner ads, the cost, and others. Brand awareness through display ads focuses on reaching as many relevant people as possible and influencing them to get interested in one’s brand rather than completing a sale.
