How to Request ADX Access from Companies: A Strategic Approach
As programmatic advertising continues to grow, gaining access to premium supply through Google ADX (Ad Exchange) has become vital for many publishers and ad networks.
If you’re looking to get a company to authorize your domain or reseller ID, here’s a step-by-step guide on how to demand (professionally request) ADX access:
1. Understand What ADX Access Really Means
Before approaching a company, ensure you understand the difference between:
Direct Access: Full access through your own Google Ad Manager account.
Reseller Access: Permission to sell inventory under a partner’s account.
You might be asking for your publisher domain to be listed as “authorized” in the company’s ads.txt or for your reseller ID to be included.
2. Identify the Right Contact
Find the business development, programmatic, or ad operations team of the company. LinkedIn, company websites, or direct referrals can help. Always reach out to someone who understands ad monetization and has authority over ad tech partnerships.
3. Craft a Professional Request Email
Keep it short, clear, and benefit-driven. Here’s a sample structure:
Body:
> Dear [Name],
I hope this message finds you well. My name is [Your Name], and I represent [Your Company/Website]. We’re interested in collaborating with [Target Company] to access your inventory via Google AdX.
We believe our high-quality traffic and transparent operations align with your standards. We’d appreciate the opportunity to be listed in your ads.txt as an authorized reseller or to discuss any vetting process required.
Our reseller ID (if applicable): 1234, RESELLER, DIRECT Domain: [YourWebsite.com]
Please let me know if there’s any documentation or compliance procedure we need to fulfill.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Info]
4. Prove Your Value
Attach or link to:
Your traffic stats (Geo, impressions, CPM).
Your Google Ad Manager ID (for verification).
Examples of successful partnerships.
A short business profile or media kit.
Companies are more likely to authorize resellers who maintain quality, transparency, and traffic integrity.
5. Be Ready for Due Diligence
Some companies may require:
Compliance with ads.txt standards
Website ownership verification
NDA or partnership agreement
Technical implementation details
Respond quickly and cooperate fully to speed up the process.
6. Follow Up Professionally
Don’t send aggressive or spammy emails—professional persistence often wins over pushiness.
7. Use Existing Networks or Agencies
If direct contact doesn’t work, consider working with Google MCM partners or reputable ad tech resellers. They may already have ADX access and can help onboard you indirectly.
Final Thoughts
Getting ADX access from companies is a matter of value exchange—you must show how your platform helps them monetize better without compromising their reputation or traffic quality. Stay transparent, be prepared, and build trust—this is the key to long-term ADX success.
