Business Crypto

A Guide to Cryptocurrencies

  A Guide to Cryptocurrencies   Today’s infographic from Best Accounting Schools provides an introductory guide to cryptocurrencies, and it highlights the history, important terms, and statistics about the crypto space.   It also profiles some of the pioneers that made it all happen.   It’s a great start for anyone looking to get up […]

Business Crypto

A Beginner’s Guide to Cryptocurrencies

  A Beginner’s Guide to Cryptocurrencies   With money pouring into the blockchain from investors, venture capitalists, and strategic partners, it is clear that cryptocurrencies will continue to be in the spotlight for years to come.   However, as with any newly emerging field, being in the spotlight can present a double-edged sword. It makes […]

Business Crypto

What are the risks to using cryptocurrency?

    What are the risks to using cryptocurrency?    Cryptocurrencies are still relatively new, and the market for these digital currencies is very volatile. Since cryptocurrencies don’t need banks or any other third party to regulate them.   They tend to be uninsured and are hard to convert into a form of tangible currency […]

Business Crypto

Cryptocurrency comes under many names.

  Cryptocurrency comes under many names.    You have probably read about some of the most popular types of cryptocurrencies such as Bitcoin, Litecoin, and Ethereum. Cryptocurrencies are increasingly popular alternatives for online payments. Before converting real dollars, euros, pounds, or other traditional currencies into ₿ (the symbol for Bitcoin, the most popular cryptocurrency), you […]

Branding Business

What Makes a Killer Branding Strategy?

  What Makes a Killer Branding Strategy?     A killer branding strategy requires a very good market understanding, to begin with. Then comes a consistent brand identity, and if you want to succeed with your branding efforts in 2024, then emotional resonance with consumers will take you a long way. According to a Nielsen […]

Branding

Brand Experience

  Aging Signs Any big store with a tacky, rusty signboard could cast a bad impression on the clients. Not just the impression it tells a lot about the caretakers of the brand that if a signboard with fallen letters couldn’t be fixed then how much does the brand really care about the product’s quality? […]

Business Digital Marketing

Understand Your Target Audience

  Understand Your Target Audience Though you can incorporate your personal opinions & likings, it would be astute to base your brand on a thoughtful strategy that focuses on competitive advantage, target audience & what they expect of you.   Your very potential customers are the ones who will either cheer you up or boo […]

Branding Business

Common Branding Mistakes to Avoid in 2024

  Common Branding Mistakes to Avoid in 2024   Firstly, understanding the term “branding” is important! In simple words, branding is a marketing practice where a strong, positive perception about the product/service is created in the minds of the clients with the thought of defining the entire brand. This is definitely a difficult task initially […]

Branding Business

Common Branding Mistakes to Avoid in 2024

  Common Branding Mistakes to Avoid in 2024   Firstly, understanding the term “branding” is important! In simple words, branding is a marketing practice where a strong, positive perception about the product/service is created in the minds of the clients with the thought of defining the entire brand. This is definitely a difficult task initially […]