What is the difference between a list, a prospect and a lead ? I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But, that could not be further from the truth. The term list is the broadest. There are lots of […]
How To Get Your Marketing Content To grow your business during a global pandemic, you’ll need a marketing content strategy suited for the new norm. This means ramping up your online content and spreading your brand message across virtual platforms. Over half of U.S. adults have relied on the internet during […]
9 Tips for Creating a Fantastic Mobile App channel achieves three objectives: It encourages users to discuss problems directly to the development team rather than exposing the app’s flaws in public. It reduces the likelihood of consumers having negative experiences that prompt them to switch to competitor apps, hence increasing app retention. […]
The Benefits of Email Marketing Marketing enables focused, tailored client communication at a cheap cost and with a great reach potential. However, it can lead to low interaction rates, be perceived as obtrusive or spam, and encounter deliverability issues. What is the effectiveness of email marketing? When done right, email marketing may be […]
What are the two types of financing available? Most entrepreneurs employ a variety of techniques to raise funds for their small firms, including personal savings. External sources of finance are classified into two types: equity financing, which is money given in exchange for a stake in the company and future earnings, and debt […]
A Handbook for Effective Digital Marketing Marketing has changed at a quick rate in the last decade, especially with the rise of the internet. Every single day, more than 3.5 billion searches are made on Google. That is the equivalent of half of the world’s population conducting one search per day. As […]