What is Social Media Advertising?

Social media advertising is simply serving advertisements to users on social media platforms. The number of social media users worldwide in 2019, according to Statista, is about 2.77B. By 2021, it will be about 3.02 billion. That is why social media platforms offer the option to sponsor or boost posts. Ads placed on their platform puts the company’s message in front of their target audience. They can easily encourage users to engage, click through, and buy. It is also noticeable that social media sites are now prioritizing ad space over organic content to help them bring in more revenue.

The good news is that any business or brand can benefit from social media advertising. With the growing number of social media users worldwide, it can be the only channel consistently bringing sales from day one. It serves a double purpose of advertising products or services, as well as promoting the social media page to grow its following. Facebook, Instagram, LinkedIn, and Twitter each have their version of ads placed on their page. For instance, Facebook has different types of ads, from simple Marketplace Ads to Page Post Ads, Sponsored Stories, and Promoted Posts.