What are Banner and Display Ads? Display advertising is usually defined by banner ads, graphical or text, that appear in specifically designated areas of a website or social media platform. The digital display comes in a variety of sizes, and forms, such as static images, GIF ads, or animated HTML5 ads. Banner ads usually […]
What are Native Ads and Sponsored Content? Sponsored content and native advertising are examples of paid media strategies. They are made to fit the form and function of the surrounding editorial content on a webpage. Thus, it appears “native” to the page. The main difference is that native advertising is more like a traditional […]
What is Social Media Advertising? Social media advertising is simply serving advertisements to users on social media platforms. The number of social media users worldwide in 2019, according to Statista, is about 2.77B. By 2021, it will be about 3.02 billion. That is why social media platforms offer the option to sponsor or boost […]
What is Paid Search Advertising? All search engines (ex., Google, Bing, Yahoo!, Yandex, Ask.com, etc.) have their own paid advertising. Businesses of any size can use and benefit from paid search ads. Pay-per-click, or PPC, involves bidding on keywords and placing ads at the top or sides of search results. To better understand […]
The Ultimate Guide to Online Advertising Marketing is a critical aspect of business management that encompasses strategies and tactics aimed at building relationships with customers. It involves creating brand awareness through well-planned and executed initiatives. Advertising, which is a part of marketing, involves using various forms of communication to persuade a target audience to […]
Enhancing Employee Retention: Strategies for HR to Boost Staff Satisfaction and Loyalty The importance of employee retention cannot be overstated. In a business landscape where talent is the linchpin of success, holding onto skilled staff is both an economic imperative and a strategic advantage. The cost of turnover extends beyond financials; it encompasses […]
Write compelling ad copy The third step to improve your Quality Score is to write compelling ad copy. Ad copy is the text that appears on your ads and persuades your audience to click on them. You need to create ad copy that is clear, concise, and catchy, as well as relevant, specific, […]
What are the most effective strategies for improving your Quality Score in PPC? Quality Score is a metric that Google uses to measure how relevant and useful your PPC ads are for your target audience. It affects your ad rank, cost per click, and conversion rate. A high Quality Score can help you achieve […]
What do you do if your marketing and sales efforts need optimization through data management? Data management is the process of collecting, organizing, storing, and analyzing data to support business decisions and goals. It can help you optimize your marketing and sales efforts by providing insights into your customers, prospects, campaigns, and performance. […]
Understand Your Target Audience Though you can incorporate your personal opinions & likings, it would be astute to base your brand on a thoughtful strategy that focuses on competitive advantage, target audience & what they expect of you. Your very potential customers are the ones who will either cheer you up or boo […]